
RICK EIGENBROD PH.D.
Post-Exit Founder Coach & Speaker
Executive Coach, Speaker to over 500 audiences, author of the book What Happens When You Get What You Want: Success and The Challenge of Choice, co-author of the Yale School of Management white paper The Entrepreneurs Epilogue: The Paradox of Success. Rick currently conducts a consulting practice providing practical wisdom for business owners who have sold—or considering sale of their business—as a way to engage the daunting “blank sheet of paper.”
After conversations and coaching with Rick clients find that they could see a vital path ahead that had not been previously seen.
September 9, 2020
Yale School of Management
YALE CASE
What Happens When You Get What You Want?
What would be your reaction if you were told that achieving your goal would be far more challenging and disruptive than anything you ran into trying to get it?
Dr. Rick Eigenbrod has spent years exploring what happens when we get what we want and why success, along with gain, acquisition, and achievement, can also bring loss and disruption to our lives.
In addition to a greater understanding of the profound emotional, psychological, and social impact that “success” has on our lives, Rick provides an alternative to the Grand Narrative of $uccess as life’s supreme organizing principle. He offers a framework for choice-making, giving a reliable and enduring source of structure, meaning, and identity as we navigate the uncharted waters of ‘What next?’ and ‘Is this all there is?.’

THE COMMENCEMENT ADDRESS HE NEVER GAVE
September 9, 2020
“Now what?” I realize that question may seem a bit abrupt, maybe a tad premature but this gathering for the conferring of degrees is traditionally and I believe appropriately called commencement. It’s a celebration of what is to begin even as your pursuit of a degree and your time at the University ends. In fact I would bet some of you have been living with this question for some time. Some brought it with them today and will take it home tonight. ‘Now what’ is the twin of I did it—the shadow of success. There is no success without succession. There is: “No, I did it” without “Now what.”

